Email marketing is one of the most effective marketing channels on the Internet. You can use it to promote your websites, to interact with your customers, to make money with affiliate offers and so on. Yet, the vast majority of bloggers and website owners still neglect email marketing.lart we tall about “Top 25 Email Marketing Terms You Should Know (1-15)”,and now we talk about Top 25 common email marketing terms (16-25).
16. Opt-out (or Unsubscribe)
- To opt-out or unsubscribe from an email list is to choose not to receive communications from the sender by requesting the removal of your email address from their list.
17. Permission-based email
- Email sent to recipients who have opted-in orsubscribed to receive email communications from a particular company,website or individual. Permission is an absolute prerequisite for legitimate and profi table email marketing.
18. Personalization
– Addressing individual recipients by fi rst name, last name or both dynamically in an email. Personalization can also include a reference to previous purchases, or other content unique to each recipient. Avoid using personalization in the subject line of your emails as this is a tactic widely used by spammers.
19. Privacy policy
- A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data. Your privacy policy builds trust especially among those who opt-in to receive email from you or those who register on your site. If subscribers, prospects and customers know their information is safe with you, they will likely share more information with you making your relationship that much more valuable.
20. Rental list (or Acquisition list)
- A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects.
Using permission-based rental lists, marketers can send email messages to audiences targeted by interest category, profession, demographic information and more. Renting a list usually costs between $.10 and $.40 per name. Be
sure your rental list is a true permission-based, opt-in list. Permission-based lists are rented, not sold. Don’t be fooled by a list off er that sounds too good to be true or by someone who tries to mislead you by calling their list “targeted”
or “clean” without certifying that it is permission-based.
21. Signature fi le (or sigfi le for short)
- A tagline or short block of text at the end of an email message that identifi es the sender and provides additional
information such as company name and contact information. Your signature fi le is a marketing opportunity. Use it to convey a benefi t and include a callto- action with a link.
22. Spam or UCE (Unsolicited Commercial Email)
- Email sent to someone who has not opted-in or given permission to the sender. Characteristically, spam is unwanted, unexpected email from a sender unknown to the recipient.
23. Targeting -
Selecting a target audience or group of individuals likely to be interested in a certain product or service. Targeting is very important for an email marketer because targeted and relevant email campaign, yield a higher response and result in fewer unsubscribes.
24. URL (or Universal Resource Locator)
- A website, page or any other document address or location on the Internet that indicates the location of every fi le on every computer accessible through the Internet.
25. Viral Marketing
- A type of marketing that is carried out voluntarily by a company’s customers. It is oft en referred to as word-of-mouth advertising. Email has made this type of marketing very prevalent. Tools such as“send this page, article or website to a friend” encourage people to refer or recommend your newsletter, company, product, service or specifi c off er to
others.
Related posts: